Building for Niches is Building for Everyone

Mass market is a myth. The idea that you can build something for everyone ignores how taste, culture, and identity actually work.

People don't want general. They want specific.

Rockers.im isn't for music fans. It's for rock & metal fans. ListPickers isn't for shoppers—it's for people with specific taste tired of algorithmic product feeds.

When you build for a niche, you're not limiting your audience. You're finding your audience.

1,000 passionate users beat 100,000 indifferent ones. Passionate users care. They engage, share, return, and become advocates.

Niche isn't small. It's focused.

Build for everyone, and you build for no one. Build for 1,000 people who care deeply, and you've built something real.